[3] Conference

  • Special SessionFree

  • S-S1 Feb 21 [Wed] 12:30-14:00
    <Marketing Strategy of World-class Sports Teams>

    FC Internazionale di Milano's strategy for developing brands and increasing engagement

    Michael Gandler

    Michael Gandler

    Chief Revenue Officer FC Internazionale di Milano

    • Through a detailed speech and several case studies, Inter will share the importance of brand within the overall marketing and commercial strategy. The discussion will showcase how the brand is communicated across a broad range of commercial initiatives including ticketing, sponsorship and licensing.

    • Michael Gandler

      Michael Gandler is the Chief Revenue officer for FC Internazionale di Milano where he oversees a broad range of commercial activities including sponsorship, media distribution, ticketing, retail, licensing and international tours and academies. Prior to joining Inter Gandler has held executive positions with agencies IMG and MLR as well as having served as the Vice President of Major League Soccer. Prior to joining MLS, he was the Director of Sales and Marketing for Traffic Sports, overseeing the commercialization of Latin Americas most prestigious football properties including the Gold Cup, Copa America and the regions' World Cup qualifying tournaments.

    Successful marketing approaches by Manchester City FC & New York City FC

    Takao Toshishige

    Takao Toshishige

    Managing Director
    City Football Japan

    • Mr. Toshishige talks about the successful marketing strategies under different circumstances, and also the synergy effect of CFG’s collaborative and integrated approach as a group managing six football clubs: Manchester City FC of the Premier League, New York City FC of Major League Soccer (MLS), Melbourne City FC of A-League, Yokohama F. Marinos of J-League, Girona FC of Liga Española, and Club Atlético Torque of Uruguayan Segunda División.
      Manchester City has been showing remarkable growth in the Premier League which attracts global attention; New York City has been one of the prime teams since its emerging the league in 2015.
      CFG broke into the Premier League, as well as New York where the market already crowded with four major sports leagues already.

    • Takao Toshishige
      Graduated from Tokyo University in 1988. Worked at the Industrial Bank of Japan, Ltd. (now Mizuho Corporate Bank, Ltd.), then joined Rakuten Inc. in 2001. Mr. Toshishige served a Senior Director and also a Director at Crimson Football Club Inc. (operation company of Vissel Kobe) He played a prominent role in Rakuten becoming a main sponsor of Tokyo Verdi 1969 (Tokyo Verdi) and establishing marketing partnership with FC Barcelona.
      In 2014, Nissan Motor Co. and Yokohama F. Marinos sealed a partnership with City Football Group, launching City Football Japan and appointing Mr. Toshishige as Managing Director. He also serves as a Director at Yokohama Marinos Ltd. since 2016.

  • L-S2 Feb 21 [Wed] 15:00-16:30
    <Interactive Entertainment Technology>

    Urban x Entertainment x Technology
    -Creating a place where people can all connect-

    Seiichi Saito

    Seiichi Saito

    Creative Director, Technical Director

    • Major cities around the world including Tokyo are now evolving toward 2020 and beyond.
      Art and entertainment are essential factors for cultural development of the city, yet establishment of such city-wide entertainment has been rather dilatory in Japan.
      There must be quite a few people having a sense of urgency with this present situation. I would like to talk about what we should aim for as a team capable of creating and expressing, and what really is the necessary expression in the city.

    • Seiichi Saito

      Born in Kanagawa in 1975, Mr. Saito began his career in New York in 2000 after graduating from Columbia University with a Master of Science degree in Advanced Architectural Design (MSAAD). Since then, he has been active in creative work at the Arnell Group, and returned to Japan upon being selected for the Echigo-Tsumari Art Triennial event. He produces works in the commercial art field which are three-dimensional and interactive while also being based on the firm grounding in logical thought that he cultivated through architecture. Mr. Saito has won numerous international awards from 2009. He currently serves as Director of Rhizomatiks Co., Ltd., while also lecturing part-time at the Department of Graphic Design in the Faculty of Kyoto Seika University. 2013 D&AD “Digital Design” Jury, 2014 Cannes LIONS “Branded Content and Entertainment” jury. Milan Expo Japan pavilion theatre space director, Media Art Director at Roppongi Art Night 2015.Good Design Award 2015-2016 Jury.

    From stage to forest, interactive entertainment that connects

    Marc-André Baril

    Marc-André Baril

    Creative Director
    Moment Factory

    • Moment Factory is a multimedia entertainment studio from Montreal, Canada renowned for creating world-class attractions. This presentation will focus on interactivity, storytelling and technical knowledge, the key ingredients to multimedia entertainment experiences that brings people together, whether in a public space, a forest or on a stage.

      Since 2001, Moment Factory has redefined the visitor experience through innovative immersive installations. Our team of specialists create extraordinary live entertainment experiences by using a combination of storytelling, video, lighting, interactivity, sound and special effects. Our custom-crafted approach promotes visitor engagement, while generating remarkable worldwide attention and media interest. Our work is exemplified by Aura, a luminous multimedia experience in the Notre-Dame Basilica in Montreal; with the interactive installation Kontinuum, offering visitors a journey into Ottawa’s underground subway; and by the Night Walk forest experiences called Lumina. Each Lumina enhances a site’s unique natural beauty and ambience as it shares its local legends through multimedia technologies.

    • Marc-André Baril
      Marc-André is leading Moment Factory’s new Tokyo office as creative producer and multimedia entertainment specialist. With his strategic vision and technical expertise for multimedia, he is at the forefront of innovative projects which combine storytelling, interactive technology and magic.

      For the past 10 years, he has led the creation and production of entertainment experiences for dozens of high-profile clients worldwide, including Moment Factory’s largest projection mapping shows. Marc-André also led the creation of interactive content at the Tom Bradley Terminal (LAX), which garnered multiple international awards. He is thrilled to be living in Japan and collaborating with top technological and innovative companies to create new world-class attractions.

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